PRIVACY POLICY

Effective Date: May 20, 2026 | Last Updated: May 20, 2026

1. Introduction

Asher Movers LLC (“Asher Movers,” “we,” “us,” or “our”) is a licensed and insured moving company headquartered in Skokie, Illinois, operating under USDOT #3685221 and ICC MC #1283399. We are registered with the Federal Motor Carrier Safety Administration (FMCSA) and hold a BBB Accredited Business rating.

This Privacy Policy describes how Asher Movers LLC collects, uses, stores, shares, and protects personal information obtained through our website at ashermovers.com, our quote request forms, telephone inquiries, email correspondence, and the provision of our moving services. It applies to all visitors, customers, and individuals who interact with us in any capacity.

By accessing ashermovers.com or requesting our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, please discontinue use of our website and services.

2. Company Information & Contact Details

Legal Name: Asher Movers LLC

Principal Office: Skokie, Illinois, United States

Website: ashermovers.com

Phone: (773) 638-4167

Email: info@ashermovers.com

FMCSA USDOT: #3685221

ICC MC #: 1283399

Illinois Commerce Commission License: 237759

BBB Accreditation: A+ Rated, Better Business Bureau

For all privacy-related inquiries, including requests to access, correct, or delete your personal information, please contact us at the email or phone number listed above.

3. Information We Collect

We collect personal information in the following categories, depending on how you interact with us:

3.1 Information You Provide Directly

When you request a moving quote, book a service, contact us by phone or email, or submit a form on our website, we may collect:

Full name
Phone number
Email address
Current home or business address (pickup location)
Destination address (delivery location)
Preferred moving date(s) and time preferences
Move size, inventory details, and special item descriptions (e.g., pianos, antiques, fine art)
Additional instructions or special requirements you voluntarily provide
Payment information (processed through secure third-party payment processors; we do not store full card numbers)
Military status, when disclosed voluntarily for military moving services

3.2 Information Collected Automatically

When you visit ashermovers.com, we and our third-party service providers may automatically collect certain technical and usage information, including:

IP address and approximate geographic location derived from it
Browser type and version
Operating system and device type
Pages visited, time spent on pages, and navigation paths
Referring website or URL
Date and time of your visit
Cookies, web beacons, and similar tracking technologies (see Section 6)

3.3 Information from Third Parties

We may receive information about you from third-party sources, including Google Analytics, Google Ads, Meta (Facebook), review platforms, and referral partners, in accordance with those parties’ own privacy policies.

4. How We Use Your Information

Asher Movers LLC uses the personal information we collect for the following purposes:

4.1 To Provide and Fulfill Moving Services

Generate accurate moving quotes based on your shipment details and distance
Schedule, coordinate, and execute local and long-distance moves
Arrange packing, crating, storage, and specialty services (piano, antique, military, commercial)
Communicate with you about your booking, service updates, and post-move follow-ups

4.2 To Operate and Improve Our Business

Respond to your inquiries, questions, and customer support requests
Process payments and maintain financial records in accordance with applicable law
Analyze website traffic and usage patterns to improve site performance and user experience
Monitor and prevent fraudulent, unauthorized, or illegal activity
Train staff and improve service quality

4.3 For Marketing and Communications (With Your Consent or Legitimate Interest)

Send you service confirmations, receipts, and relevant operational messages
Send promotional emails or SMS messages about our services, where permitted by law and your preferences
Request reviews or feedback following a completed move

You may opt out of marketing communications at any time by contacting us at info@ashermovers.com or by using the unsubscribe link in any email we send. Opting out of marketing will not affect your receipt of transactional or service-related communications.

4.4 To Comply with Legal Obligations

Maintain records required by the FMCSA, U.S. Department of Transportation (USDOT), and applicable state regulators
Respond to lawful requests from government authorities, courts, or law enforcement
Comply with the Illinois Personal Information Protection Act (PIPA), 815 ILCS 530, and all other applicable privacy laws

5. How We Share Your Information

Asher Movers LLC does not sell, rent, or trade your personal information to third-party marketers. We share your information only in the limited circumstances described below:

5.1 Service Providers and Subcontractors

We may share your information with trusted third-party vendors who assist us in operating our business, including:

Payment processors (to handle transactions securely)
Website hosting and technology providers
Email and SMS communication platforms
Analytics providers (e.g., Google Analytics)
Advertising platforms (e.g., Google Ads, Meta Ads) for remarketing purposes
Moving crew subcontractors, where applicable to fulfill your move

All third-party service providers are contractually required to protect your personal information and are prohibited from using it for any purpose other than providing services to Asher Movers LLC, consistent with the requirements of 815 ILCS 530/45.

5.2 Legal Requirements

We may disclose your information when required to do so by law, court order, subpoena, or government authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Asher Movers LLC, our customers, or others.

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or similar business transaction, your personal information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website before your information becomes subject to a materially different privacy policy.

5.4 Aggregate, Non-Identifiable Data

We may share anonymized and aggregated data (which cannot reasonably be used to identify you) with business partners, analytics providers, or in publicly available reports.

6. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies. A cookie is a small text file placed on your device to store information about your visit.

6.1 Types of Cookies We Use

Required for basic website operation, form submissions, and security.Essential / Functional Cookies:
Collect anonymous data about how visitors use our site (e.g., Google Analytics). Help us improve site performance.Analytics Cookies:
Used by platforms such as Google Ads and Meta to deliver relevant ads based on your browsing behavior.Marketing / Advertising Cookies:
Remember your settings and preferences for an improved experience.Preference Cookies:

6.2 Managing Cookies

You can manage or disable cookies at any time through your browser settings. Instructions vary by browser and are available at your browser’s help center. Note that disabling certain cookies may affect the functionality of our website. You may also opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. In general:

Customer and booking records are retained for a minimum of three (3) years following the completion of your move, consistent with FMCSA recordkeeping requirements for interstate carriers (49 CFR § 375.215).
Financial and payment records are retained for seven (7) years in accordance with standard accounting and tax obligations.
Website analytics data is retained per the settings of our analytics providers (typically 14 months for Google Analytics 4).
Marketing contact information is retained until you opt out or request deletion.

When personal information is no longer needed, we securely delete or destroy it in accordance with 815 ILCS 530/45 of the Illinois Personal Information Protection Act.

8. Data Security

Asher Movers LLC implements and maintains reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, modification, disclosure, or destruction, as required by 815 ILCS 530/45(a) of the Illinois Personal Information Protection Act (PIPA).

Our security measures include, but are not limited to:

Secure Sockets Layer (SSL) / TLS encryption for all data transmitted through our website
Access controls limiting employee access to personal data on a need-to-know basis
Contractual data protection obligations imposed on all third-party service providers
Secure disposal of physical and electronic records containing personal information

Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information. If you have reason to believe your interaction with us is no longer secure, please contact us immediately at info@ashermovers.com.

9. Data Breach Notification

In the event of a breach of the security of our systems that compromises the personal information of Illinois residents, Asher Movers LLC will comply with all applicable notification requirements under the Illinois Personal Information Protection Act (PIPA), 815 ILCS 530.

Specifically:

We will notify affected individuals in the most expedient time possible and without unreasonable delay.
If a breach affects more than 500 Illinois residents, we will notify the Illinois Attorney General within five (5) business days of notifying affected individuals, as required by 815 ILCS 530/10(b).
Notification will be provided by email, written notice, or substitute notice (website posting or media notice) depending on the circumstances and the number of affected individuals.

10. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. Asher Movers LLC honors these rights for all customers, regardless of location.

10.1 Rights Available to All Customers

Request a copy of the personal information we hold about you.Access:
Request correction of inaccurate or incomplete personal information.Correction:
Request deletion of your personal information, subject to legal retention obligations.Deletion:
Opt out of receiving promotional communications from us at any time.Opt-Out of Marketing:

10.2 Rights for California Residents (CCPA / CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: The categories and specific pieces of personal information we have collected about you, the sources, purposes of collection, and categories of third parties with whom we share it.
Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out of Sale or Sharing: We do not sell your personal information to third parties. However, our use of advertising cookies may constitute “sharing” under CPRA. You may opt out by contacting us or adjusting your browser’s cookie settings.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond what is necessary to provide our services.

To exercise your California rights, please contact us at info@ashermovers.com with the subject line “California Privacy Rights Request.” We will confirm receipt within 10 business days and fulfill your request within 45 days, with one possible 45-day extension if necessary.

10.3 Rights for Illinois Residents

Illinois residents are protected under the Illinois Personal Information Protection Act (PIPA), 815 ILCS 530, and the Illinois Biometric Information Privacy Act (BIPA), 740 ILCS 14. Asher Movers LLC does not collect biometric identifiers or biometric information from customers.

To exercise any privacy right, contact us at:

Email: info@ashermovers.com

Phone: (773) 638-4167

Subject Line: Privacy Rights Request

11. Children’s Privacy

Our website and services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 18. Our moving services are intended solely for adults. If you are a parent or guardian and believe we have inadvertently collected personal information from a minor, please contact us immediately at info@ashermovers.com and we will delete such information promptly.

This policy complies with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.

12. Third-Party Websites and Links

ashermovers.com may contain links to third-party websites, including review platforms, social media pages (such as Facebook), and partner websites. This Privacy Policy applies solely to information collected by Asher Movers LLC on our own website and through our services. We are not responsible for the privacy practices of any third-party website and encourage you to review their privacy policies before providing any personal information.

13. Regulatory Compliance — FMCSA and DOT

As a federally licensed interstate motor carrier (USDOT #3685221, ICC MC #1283399), Asher Movers LLC is subject to the regulations of the Federal Motor Carrier Safety Administration (FMCSA) and the U.S. Department of Transportation (DOT). Certain customer and shipment records are maintained in compliance with applicable federal motor carrier regulations, including 49 CFR Part 375 (Transportation of Household Goods in Interstate Commerce).

Customers are advised that FMCSA provides consumer protection resources for household goods moves, including the ability to search for licensed movers at protectyourmove.gov. By law, we provide all interstate customers with the FMCSA’s “Your Rights and Responsibilities When You Move” booklet prior to the execution of a moving contract.

14. Email and Text Message Communications

All commercial email communications sent by Asher Movers LLC comply with the CAN-SPAM Act, 15 U.S.C. § 7701 et seq. Each marketing email includes a clear identification of the sender, a valid physical postal address, and a mechanism to opt out. We honor opt-out requests within ten (10) business days.

If you have provided your mobile number, we may contact you via SMS for quote confirmations, scheduling updates, or service-related messages. Standard message and data rates may apply. To opt out of SMS messages, reply “STOP” at any time.

15. Changes to This Privacy Policy

Asher Movers LLC reserves the right to update or modify this Privacy Policy at any time. We will notify you of material changes by:

Posting the updated policy on this page with a new “Last Updated” date
Sending an email notification to customers with active accounts or recent bookings, where applicable

Your continued use of ashermovers.com or our services after any modification constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

16. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

Asher Movers LLC

Website: ashermovers.com

Email: info@ashermovers.com

Phone: (773) 638-4167

Headquarters: Skokie, Illinois

We aim to respond to all privacy-related inquiries within five (5) business days.

This Privacy Policy was prepared for Asher Movers LLC and is specific to its operations under Illinois and federal law. It does not constitute legal advice.